November 4, 2008

New User Timeline

- see ice cream van in distance

-approach ice cream van. See intriguing display cart outside with flavours of memory ice-cream inside.Read info on display - realise this is an art project, not a normal van.

-buy ticket to go inside the van from the facillitator outside who also explains the system

(the system is: You can go into the van as a group of two or three at a time. Once inside you can choose two or three courses of a memory ice cream meal.)

-Facilitator gives you a menu for different flavours of ice cream to read whilst waiting in queue to go in - this can also have on it some amusing text about the invention of the memory freezing process to keep people occupied whilst waiting. The facillitator explains that each group of 2 or 3 persons entering the van can choose 1 starter for the group, plus one main course (+1 desert? - if we decide there are indeed three courses on offer).

- It is your turn, so you are ushered into the van. You step through the door and pull back the curtain to reveal a plush dining table laid out in quite a formal style. eg upright chairs, flowers on table, silver cutlery, etc. (not set in stone)

- A waitress character comes and takes down your order, and delivers her patter, which offers you hints about the experience, and outlines the ‘rules’ eg please stay seated, the memories will come to you….  The point about 1 starter for the whole group +1 main course will be reiterated.

- You place your order as a group, eg ‘For the starter, we’d like the Wild Bill Hipwell’s Vittle Mix, follwed by ‘Holiday of a Lifetime’ for main course.’

-Waitress vanishes behind a curtain and reappears with 3 large plates, each has a perfect, tiny scoop of nouvelle cusine style ice cream in the centre, tastefully garnished.

- The lights dim in the van interior - as you start to eat the ice cream, a collage of voices becomes audible.

-for the starter: As each voice sounds, one of the drawers nearby or flaps in the tabletop partially open, or glow, or vibrate.If that drawer/flap is opened it reveals an automata/object/scene/slide inside illustrating the memory, and that part of the collage audio is played in full. If the drawer is not opened the collage audio just carries onto the next memory. The collage fades out after approx 2 mins

-for the main course: The lights come up, the waitress re-enters, and swaps the empty plates for new plates containing another slightly larger portion, this time it’s ‘Holiday of a lifetime’ of ice cream. She checks everything is all right for you, and vanishes again behind the curtain.

- You eat your main course, and as you are doing so, you start to hear a voice recalling a memorable holiday experience. Areas of the otherwise darkened interior begin to light up - an old photograph on a shelf, various props related the memory (eg keys to a secret walled garden that was visited on the holiday )As the story gets underway, puppets appear from various hidden corners in the van and a scene is played out in front of you, illustrating a moment from the story. As the story ends, the lights on the puppets go down.

- House lights come up, the waitress reappears and checks everthing was alright for you. She ushers you out of the van.